In-Store Signage
Virgin Megastore had a $10 program that was the main focus of its store branding. Every six weeks, the main campaign would change and the entire store was decorated with environmental graphics to match the banners. These endcaps were also designed in different sizes and the in-house team took those to create supporting elements for the store. They were created with both stock illustration and my own custom illustration, such as the Valentine's Day heart with thorns and the toy factory scenery.
